News >> Eichbaum Relaunch
The sophisticated new decors on the Eichbaum cans are representative of our Kurpfalz brewing craftsmanship and German beer quality, which is not only something you can taste, but also something you can see now more than ever before. The oak tree remains standing firmly as the central element, which has been significantly emphasized in the new design as an unmistakable core of the brand, and which has a high level of recognition at the heart of the decor.
Yet at the same time, each individual variety presents itself in its customary independent and expressive manner with distinctive symbols. The Bavarian blue and white lozenges on the wheat beer products symbolize the traditional German wheat beer culture, the historic beer carriage on the Red Lager can stands for our competence in beer specialties. The combination of a sleek style with an eye-catching color scheme provides a dash of something modern in design and form. Stout and Strong beer specialties combine this high-impact brand presentation with traditional themes. For classic beers such as pilsner and lager, on the other hand, we use a more modern metallic look. As a result, the design of each can creates an interesting arc between the modern and the traditional, perfectly reflecting the brand elements.
You drink with your eyes first: The Eichbaum private brewery is not only raising the bar with innovative beer specialties. The brewing artists from Mannheim are also among the top players when it comes to product design. The most recent testimony to this is the awarding of the German Design Award 2022 in the "Special Mention" category to the out-of-the-ordinary "beeraclez" and "Troll Brew" brand concepts. With this award, the international jury recognizes product designs that stand out and are still relevant to the respective target groups. Read more
It’s imposing, nicely shaped and is magically turning heads: In this festive edition 900ml can the Eichbaum beer is not only a delight for the taste buds but also a sight for sore eyes! The attractive design brings Oktoberfest feeling to retail stores, but also puts every beer and every brand in the spotlight as an eye-catcher, even without a typically Bavarian look. Read more
The Eichbaum private brewery continues to expand its network of partners: On March 1st, 2022, the brewery based in Mannheim, Germany, added the iconic beer specialty "Duff" to its international distribution network and in addition to bringing the iconic red can to the market, Eichbaum is planning to launch numerous exciting, theme-based campaigns with this brand in the future. Read more