News >> German Design Award
With its global range and international standing, the German Design Award has been one of the most prestigious awards in the design field across all industries since 1953. The 40-member jury of internationally renowned designers and professors sets highest standards for participants, their products and their achievements in communication design. This makes our renewed success all the more remarkable, after already having won the German Design Award and the German Brand Award in 2020 for our post-apocalyptic craft beer brand "Steam Brew". (www.steam-brew.com)
This year's winning concepts in the "Special Mention" category for particularly creative product designs in international retail:
The "beeraclez" brand (www.beeraclez.com) tells the "true" stories of fairytale classics and combines our passion for beer specialties with unusual design trends to create a unique brand concept. In the upside-down fairytale worlds, a dwarf drudges for the seven Snow Whites, and Little Red Riding Hood takes revenge on the big bad wolf. The four different varieties (Imperial IPA, Session IPA, Imperial RED, Imperial Stout) with their complex illustrations and bright colors are therefore eye-catching and extravagant attractions in the beer aisle.
The mysterious appearance of the brand "The Oaktree Troll Brew" (www.troll-brew.com) takes your customers to the mystical world of craft beers inhabited by trolls with four varieties: Hazy Wheat Pale Ale, Fantastic IPA, Glorious Red Ale and Imperial Stout. Exclusive varieties of hops from all over the world, the clearest brewing water and selected malts make up the outstanding quality of our beer specialties, turning everyday life into a real delight. The particularly creative and eye-catching packaging design was not lost on this year's jury.
Our brands thrive on high-quality standards with extraordinary intricacy that we also expect from all our employees. Therefore, this award is a success for the entire company, which we are proud of!
More elegant, but still distinctive: With fine creative elements, Eichbaum Brewery has given its international packaging a modern and stylish new design. The visual relaunch accomplishes exactly what the brand itself has already mastered perfectly: a tasteful balance between the traditional and the modern. Read more
It’s imposing, nicely shaped and is magically turning heads: In this festive edition 900ml can the Eichbaum beer is not only a delight for the taste buds but also a sight for sore eyes! The attractive design brings Oktoberfest feeling to retail stores, but also puts every beer and every brand in the spotlight as an eye-catcher, even without a typically Bavarian look. Read more
The Eichbaum private brewery continues to expand its network of partners: On March 1st, 2022, the brewery based in Mannheim, Germany, added the iconic beer specialty "Duff" to its international distribution network and in addition to bringing the iconic red can to the market, Eichbaum is planning to launch numerous exciting, theme-based campaigns with this brand in the future. Read more